Upon takeover of the store, you must put in hard work to research, market, and grow your business. You’ll want to at least do the following:
Research the niche of your new store.
Learn what is popular, look at what other successful businesses in the same niche are doing (eg. on social media), watch some videos or take online courses about marketing an online store in your niche. Learn all you can!
Learn how to manage the website.
We set up our turnkey stores on Shopify for many reasons, one of which is their excellent documentation and support. You must be willing to get in there and learn how to do things, explore the admin area, and get to know your website inside and out. Don’t worry, though, you do not need to know any complex HTML coding or anything super tech-y like that.
Learn your target demographic and make a social media marketing plan.
Social media is huge for the success of your online store and it’s something you really just need to use. Engagement with your potential customers and existing customers is super important. Depending on the niche of your store, your audience may be on Facebook more than Instagram, or Pinterest might be the best place.
Plan for marketing and advertising expenses.
The cost of purchasing the store should not be your biggest expense. Plan on running ads and promotions on social media and Google. Once you’ve determined your target audience, there are many ways to use that info to get your ads in front of people who are most likely to buy from you. Facebook & Instagram are great places to look, as well as Google.
Take over the monthly fees.
The monthly fee for the store when we transfer it to you will be $29/mo to Shopify. IF a domain name was registered and will be transferred to you, then you will also be responsible for the annual domain name registration fee (typically around $15 per year). If there is no domain name with the store, then you’ll need to register one.