12 Key On-Page SEO Factors that Search Engines (and users) Love
- Leverage SEO-friendly permalink URLs – You want your page’s URL to be short and keyoword rich.
- Goal = Start Title with Keyword – Your title tag is the most important on-page SEO element.
- Dazzle with Multimedia – Text can only take your content so far.
- Use Outbound Links – Adding outbound links to authority sites boosts a page’s rank in Google.
- Drop keyword in first 100 words – Your keyword should appear in the first 100-150 words of the article.
- Wrap your title in an H1 tag – Check your site’s code to make sure your title gets the H1 love it deserves.
- Decrease website loading speed – Page loading speed is an important SEO ranking signal, says Google.
- Add modifiers to your title – Adding modifiers like “best”, “guide”, and “review” can help your rankings.
- Use social sharing buttons – Social sharing buttons increase social sharing by up to 700%.
- Post long content – Longer content ranks significantly higher in Google. Aim for at least 1500 words.
- Decrease bounce rate – A bounce is when users quickly leave your site. Lower bounce rate with clean website design and engaging content.
- Sprinkle LSI keywords – LSI keywords are synonyms Google uses to determine a page’s relevancy. Find LSI keywords by using “Searches Related to…” at the bottom of Google search results.
Source: On-Page SEO: Anatomy of a Perfectly Optimized Page – Infographic
I had the opportunity to interview two women with successful online businesses, and both of them had some terrific advice to share. We discussed a few of the things we did right, and a few of the things we did wrong during the past year in our businesses. This information is extremely valuable to other women who are just starting out so I will share the highlights with you.
Importance of Building a List
Firstly, one thing that was outlined is the importance of building a list at some point. So many people who launch a web site decide to start collecting email addresses from visitors as an afterthought, as a method of generating additional revenue once their site is established. But after hearing several online business owners express regret that these people waited to collect emails and as a result lost out on a wide range of income, I now am convinced that offering a newsletter or e-course is usually a top priority for anyone when they publish their site.
If a newsletter sounds intimidating, try a 5 day e-course or online seminar instead. Or maybe place an opt-in box prominently with your site, preferably on every page, that offers something valuable for your visitor in exchange for their own contact information. Write a how-to on the topic of your site, save it as a PDF and offer it as a free download if they opt in. Then when you will be ready to begin sending out a newsletter, you already have subscribers. The fact is that the majority of people who come to your site will not buy anything. But if you get permission to make contact with them again, the chance of them eventually becoming your customer is much better.
Importance of Focus
The second thing these ladies decided on is the importance of focus. Don’t get distracted in your small business and start launching new websites if they don’t fit into your overall business plan and fulfill the needs of your target audience. We only have so much time and energy in a day. Getting involved in too many site projects means that our “bread and butter” website is not going to get the attention it should. That might mean that it is advisable to sell a website or two to produce a laser tight focus. Accomplishing this can actually boost your earnings.
Never Be Content With your Content
The third thing these women were doing right is by providing their target market with outstanding and informative content. Content that kept their readers returning for more, that kept search engines like Google happy, and that sold their products. These women were constantly adding valuable content to their site, newsletter, autoresponder, and blog. I can’t adequately express the importance of this!
Great content also serves as a sort of business partner for you, drawing media and potential business partners. In addition to writing their own content for their websites and blogs, they also purchased premium quality private label rights articles and used that to build additional content for their growing websites.
The interesting thing about a successful online business is that although it takes hard work, focus, and dedication, it really isn’t rocket science. The principles are actually quite easy to implement, you just need to be equipped with the right data and do your research before starting out.
Your online marketing plan is designed to help you achieve the goals you set forth in your marketing strategy. A marketing plan is a list of the tactics you’re going to use, how you’re going to use them, and also how you’ll track success.
There are many potential components to a successful online marketing campaign. Understanding what the possibilities are will help you pull all of the pieces together in an effective and profitable way.
1. Content – One of the most important aspects of a marketing plan is your content marketing. This includes your blog posts, any reports or materials you publish, and even your newsletter content. Your content marketing will likely integrate with your other marketing tactics, including social media and email marketing.
2. Visual Content – Visual content embraces tactics that range from infographics to video and social media images. For example, you can create a strong social media presence on sites like Pinterest and Instagram which are 100% visual content. YouTube is another example of visual content which you can use to drive traffic to your website. Visual content can and should be shared via email and social media outlets as well.
3. Email – Email is a powerful and useful marketing tactic. Create an irresistible opt-in offer and begin marketing to the people on your list. They’re qualified leads.
4. Social Media – Social media allows you to broaden your reach and it invites interaction and conversation. Create profiles on sites where your audience hangs out and integrate your efforts with your other marketing tactics.
5. Website Design – The experience visitors have on your website can make or break your connection to them. If they have a positive user experience, they will be more inclined to become frequent visitors. They may subscribe to your site, join your email list, and follow you on social media. A good user experience provides value and is easy to navigate.
6. Mobile Marketing – Reach out to prospects and customers with a top quality mobile website. Other mobile marketing tactics include QR codes, mobile applications for the iPhone and Android devices, and SMS text messaging campaigns. You can even create loyalty campaigns with mobile marketing.
7. Search Engine Optimization – Search engines are a viable way for prospects to find you. Make sure you’re optimizing your content and interactions to help you achieve a good page ranking. Optimize your visual content as well as your written content and make the most of your efforts.
Of course within each one of these marketing tactics your plan will also include goals, a timeline or action plan, and how youíre going to measure success. Integrate your marketing tactics and take great care not to duplicate. For example, donít publish the same content on Facebook that you do on your blog or in your newsletter. Target the content for your audience and your marketing goals.