I had the opportunity to interview two women with successful online businesses, and both of them had some terrific advice to share. We discussed a few of the things we did right, and a few of the things we did wrong during the past year in our businesses. This information is extremely valuable to other women who are just starting out so I will share the highlights with you.
Importance of Building a List
Firstly, one thing that was outlined is the importance of building a list at some point. So many people who launch a web site decide to start collecting email addresses from visitors as an afterthought, as a method of generating additional revenue once their site is established. But after hearing several online business owners express regret that these people waited to collect emails and as a result lost out on a wide range of income, I now am convinced that offering a newsletter or e-course is usually a top priority for anyone when they publish their site.
If a newsletter sounds intimidating, try a 5 day e-course or online seminar instead. Or maybe place an opt-in box prominently with your site, preferably on every page, that offers something valuable for your visitor in exchange for their own contact information. Write a how-to on the topic of your site, save it as a PDF and offer it as a free download if they opt in. Then when you will be ready to begin sending out a newsletter, you already have subscribers. The fact is that the majority of people who come to your site will not buy anything. But if you get permission to make contact with them again, the chance of them eventually becoming your customer is much better.
Importance of Focus
The second thing these ladies decided on is the importance of focus. Don’t get distracted in your small business and start launching new websites if they don’t fit into your overall business plan and fulfill the needs of your target audience. We only have so much time and energy in a day. Getting involved in too many site projects means that our “bread and butter” website is not going to get the attention it should. That might mean that it is advisable to sell a website or two to produce a laser tight focus. Accomplishing this can actually boost your earnings.
Never Be Content With your Content
The third thing these women were doing right is by providing their target market with outstanding and informative content. Content that kept their readers returning for more, that kept search engines like Google happy, and that sold their products. These women were constantly adding valuable content to their site, newsletter, autoresponder, and blog. I can’t adequately express the importance of this!
Great content also serves as a sort of business partner for you, drawing media and potential business partners. In addition to writing their own content for their websites and blogs, they also purchased premium quality private label rights articles and used that to build additional content for their growing websites.
The interesting thing about a successful online business is that although it takes hard work, focus, and dedication, it really isn’t rocket science. The principles are actually quite easy to implement, you just need to be equipped with the right data and do your research before starting out.