FAQ + Website Design and Development Process


1. Discovery

After the initial contact, 50% deposit and contract review, we chat either on the phone or via email and get to know your business and what you would like to achieve with your website, any special functionality or features you would like, and the overall style and branding of your business.


2. Design

Using all of the information you have provided we work on and provide design mockups with different variations for color/graphics/etc. and present these to you for your review and feedback.

3. Development

At this point a payment of 25% is due. This step includes all the coding, programming, and all that other technical stuff. During this phase we will be coding the design to responsive HTML & CSS and actually building the website. This is typically the longest stage of the whole process.

You will be able to test and troubleshoot the various features and functions of the site, as well as fine-tune the overall design.

4. Delivery

Once the final payment is received, the new site is uploaded to your hosting account/shopping cart and can be launched if you are ready. Finalized design files for business cards, banners, or other graphics are also delivered at this time.

Frequently Asked Questions

How do I book my project?

Projects are booked on a first come, first serve basis. If you’re ready to move forward and reserve a spot on our schedule, a $500 non-refundable retainer is collected. When we start your project, we will send you the contract for your review and signature, as well as an invoice for 50% of your project cost (less the $500 from your initial deposit). We recommend you first view our web design pricing and then contact us if you would like to get started.

Pros & Cons of Responsive Web Design

PROS of responsive design:

  1. Single website (rather than a mobile version plus a desktop version). One website to keep updated.
  2. Single URL - users won’t have to switch back and forth from one version to another or wait for redirects.
  3. Less SEO & Marketing work - no extra work for marketing and optimizing two different versions of your site.

CONS of responsive design:

  1. Responsive sites generally look vastly different from their desktop versions. With responsive sites, the mobile version will not just look like a smaller version of the main site. This would require the user to pinch and zoom, which is a no-no, and is ultimately what responsive design is supposed to eliminate. This may be disappointing to some clients who want their mobile site to look just like the main site.
  2. Responsive design is a relatively new technology and there are still many users using outdated browsers and devices that may not render the page fully, or cause it to load slowly. Also, there are still many old-school people out there who don’t know how to navigate a mobile responsive site. What is that thing with the three lines at the top? It’s a “hamburger menu” and you’re supposed to tap it to see the menu items. Not everyone knows that yet.
How long does a custom web design take?

The time frame for custom sites varies depending on the scope of the project, how much information is readily available by you when we start, and how available you are to answer emails and provide information & feedback. You should generally allow 2 to 4 months for your project to be completed.

Will I be able to update my site on my own?

We always do what we can to enable clients to be able to update their sites on their own. Sometimes, depending on the complexity of a website, it’s not always possible for a client to update everything themselves. For e-commerce sites, you will at the very least be able to add/manage products from within your admin.

You do not need to know HTML or buy any special software to do the basic operations of your site (i.e. adding/editing products, managing orders, etc.) We recommend getting on a monthly support plan to provide priority support and updates for at least the first 6 months after launching your site.

Will there be other fees after the design is done?

Unless you are on one of our monthly support or marketing/SEO plans, there are no additional/ongoing fees from us after the project is complete. The ongoing fees you will have in general for running a website will be for your web hosting & shopping cart, merchant account, and any apps/add-ons you opt to use. Those fees vary depending on which cart and web host you have chosen.

Do you only do designs for children's or women's websites?

Nope! Most of our clients come from word of mouth or referrals from sites we have designed. This explains why many of our sites are in the same industry because clients find us through sites they like and have an interest in, and are similar to what they would like for their own site. We can design for any demographic, style, taste, or industry.