The Design Process


1. Discovery

We chat either on the phone or via email and get to know your business and what you would like to achieve with your website, any special functionality or features you would like, and the overall style and branding of your business. You are provided with questionnaires to provide more detailed information about what you would like for your new site.

2. Draft

In this step we will propose the overall layout (or “wireframe”) for the website. We’ll work with you to determine what goes where to create a pleasing and functional layout incorporating all of the features, sections, and calls to action that are to be included on the site.


3. Design

Using all of the information you have provided so far plus the wireframe and layout decided upon in the previous step, we will work on and provide design mockups with different variations for color/graphics/etc. We will present these to you to preview and provide feedback. We will work together, going back and forth, until the graphics, colors, and overall feel of the site are approved by you.

4. Development

After the overall design has been determined, we send an invoice for a 25% payment, and then we get to work on the development of the website. Coding, programming, and all that technical stuff. During this phase, depending on the design package, we will be working on product uploading, setting up payment methods, shipping settings, and adding the content to fill out the site.

5. Demonstration

In this phase we upload our coding & design to a sandbox account for testing and review. We will test and troubleshoot the various features and functions of the site, as well as fine-tune the overall design.

6. Delivery

Once the final payment is received, the new site is uploaded to your hosting account/shopping cart and can be launched if you are ready. Finalized design files for business cards, banners, or other graphics are also delivered at this time.

Frequently Asked Questions

How do I book my project?

Projects are booked on a first come, first serve basis. If you’re ready to move forward and reserve a spot on our schedule, a $500 non-refundable retainer is collected. When we start your project, we will send you the contract for your review and signature, as well as an invoice for 50% of your project cost (less the $500 from your initial deposit). We recommend you first view our web design pricing and then contact us if you would like to get started.

How long does a custom web design take?

The time frame for custom sites varies depending on the scope of the project, how much information is readily available by you when we start, and how available you are to answer emails and provide information & feedback. You should generally allow 2 to 4 months for your project to be completed.

Will I be able to update my site on my own?

You do not need to know HTML or buy any special software to do the basic operations of your site (i.e. adding/editing products, managing orders, etc.) We recommend getting on a retainer plan to provide priority support and updates for at least the first 6 months after launching your site.

Will there be other fees after the design is done?

Unless you are on one of our retainer plans, there are no additional/ongoing fees from us after the project is complete. The ongoing fees you will have in general for running a website will be for your web hosting & shopping cart. Those fees vary depending on which cart and web host you have chosen.

Other fees you may encounter for your website might be from your chosen payment processor and/or gateway (Paypal, Braintree, Stripe,, etc.) or other 3rd party services and plugins you opt to use.

We HIGHLY recommend having some ongoing marketing & optimization services done, in order for people to be able to find your site. We can provide these services through our retainer plans.

Do you only do designs for children's or women's websites?

Nope! Most of our clients come from word of mouth or referrals from sites we have designed. This explains why many of our sites are in the same industry because clients find us through sites they like and have an interest in, and are similar to what they would like for their own site. We can design for any demographic, style, taste, or industry.

Don’t be shy!

If we didn’t answer all of your questions or you would like to inquire about working with us, feel free to drop us a line any time!

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